What the Luka Dončić Trade Can Teach You About Life Insurance

When you trade away your foundation… don’t be surprised when the whole plan falls apart.

When the Dallas Mavericks traded Luka Dončić to the Los Angeles Lakers, it shocked the NBA world. Why would you trade away a generational talent? A player who is the foundation of your entire franchise?

Well, the thinking was this: “We’ve got other assets.”

Anthony Davis. Kyrie Irving. A solid supporting cast. Plenty of talent. Plenty of ways to win.

But here’s the problem with that mindset: other assets don’t always come through.

Shortly after the trade, Anthony Davis got hurt. Kyrie Irving? Out for the season.

And just like that, the entire plan fell apart.

Sound Familiar?

It should—because this is exactly how people treat their life insurance.

At first, you put your policy in place because you wanted to protect your family, your business, and your future. It was your foundation. Your safety net.

But over time, things change.
You build up savings.
Your investments grow.
The business is doing well.

And suddenly, life insurance starts to feel… unnecessary.

“I have other assets,” you tell yourself. “If something happens, we’ll be fine.”

So you let the policy lapse. You stop paying for it. You assume you’ve outgrown the need.

Until the unexpected happens:
❌ The market takes a dive.
❌ The business hits a rough patch.
❌ Expenses pile up faster than you thought.

And just like the Mavericks post-Luka, you’re left scrambling to figure out how you’re going to hold it all together without the one thing designed to protect your future.

The Truth Is Simple:

Your assets are important.
Your business is important.
Your investments are important.

But life insurance is the thing that makes sure the plan works—even when life doesn’t go according to plan.

It’s the foundation.
It’s your Luka Dončić.

Without it? You’re risking everything you’ve built.

So before you assume you’re "past the need" for life insurance, ask yourself:
Are your other assets really as reliable as you think?

And if the answer is "not always," then it’s time to make sure your coverage is still part of the plan.

Because unlike the Mavericks, you can’t just trade your way out of a bad decision.